Strategies
that connect
anything.

Custom HubSpot development, extensions, AI-enablement, and web applications built to extend what your CRM can do - without the enterprise price tag or the six-month timeline.

CRM Development
AI Integrations
Custom Web Apps
API Connectors

What we build& what it solves.

An outline of our disciplines - each one designed to extend your HubSpot portal or connect it to the tools your business already depends on.

01

HubSpot CRM Development

Custom objects, CRM cards, coded workflows, UI extensions, and functions that make HubSpot bend to your process - not the other way around.

Custom Objects CRM Cards UI Extensions Coded Workflows
02

API Integrations

Bi-directional data sync between HubSpot and your external tools - clean data, no middleware tax.

Webhooks HubSpot APIs Native Connectors Workflows
03

AI-Powered Apps & Agents

LLM-connected workflows, HubSpot-powered AI Agents and Assistants, and intelligent automation that actually understands your data and acts on it.

HubSpot Breeze Open AI Anthropic Claude xAI Grok Google Gemini
04

Custom Web Applications

Standalone web apps - portals, dashboards, calculators, configurators - built to work alongside HubSpot and serve your customers or internal teams.

React Next.js Node.js HubSpot CMS & Content Hub
05

Ongoing Dev Retainers

A dedicated development resource on retainer - for teams that need continuous iteration, new feature builds, and someone who already knows your portal inside out.

Monthly Hours Priority Queue Portal Ownership Documentation

What it looks like
when it ships.

Real builds. Real business logic.

CustomWorkflow-1
Multi-Step Form + Workflows

Custom Forms & Workflows

Multiple registrants for one HubSpot Marketing Event.

Example: A workflow that uses a custom multi-step form to register multiple contacts to a single marketing event.

  • Each registrant is auto-registered for the associated marketing event, sent a confirmation email, and entered into a drip campaign.
AI-Driven Web Apps
AI Badge/Business Card Scanner + Digital Business Card

AI-Driven Web Apps

Web apps to interact with your CRM in real-time.

Example: Custom built web-app to scan business cards and trade show badges directly into your CRM, and share digital business cards right back.

  • Lead scanner is protected via SSO to protect your data, and keep it locked down to certain users.
Name Badge
Customer portal — HubSpot-authenticated web application

Custom UI Extensions

Conference badges, printed straight from your portal.

Example: A custom UI extension on a contact record, formatted to print a contact's info on a Dymo Labelwriter badge.

  • Refreshes instantly as properties are updated.
  • Format can be changed as needed per printer.
  • Dynamic QR unique to each contact, usable for lead gen, vCards, and more.

Built with the right tools.We can keep it simple too.

Pragmatic technology choices - selected for reliability, HubSpot compatibility, and the ability to actually maintain what gets built.

HubSpot First Mindset

HubSpot first We'll make full use of HubSpot Sales, Marketing, Content, Operations, Data, and Service Hubs before anything else.
Other tools second Once we hit a roadblock or a HubSpot limit, then we'll introduce other tools.

HubSpot Platform

HubSpot CRM APIs Contacts, Companies, Deals, Tickets, and Custom Objects
UI Extensions SDK CRM cards & custom panels
HubSpot Serverless In-portal backend functions
HubSpot CMS Content Hub development
Workflows API Coded workflow actions

Languages & Runtimes

HubL HubSpot templating
JavaScript / TypeScript Primary language
Node.js Backend & serverless
Python AI / data pipelines

Frontend & UI

React UI Extensions & web apps
Next.js Full-stack web applications
Tailwind CSS Utility-first styling

AI & Intelligence

HubSpot Breeze
OpenAI
Anthropic Claude
xAI Grok
Google Gemini

Stack selection is always project-specific and ever-changing. If your team uses something not listed here, we may be able to work with what you've got.

Got something that needs to be built?

Tell us what you're trying to connect, automate, build, or rework - and we'll tell you if we can help.