Jay Baumgardner

I lead multi-channel marketing campaigns across events, email, web, SMS, and social media, using copywriting, content creation, design, segmentation, and automation to drive engagement and lead generation. I manage website strategy and performance, conduct market analysis, and support sales with pipeline automation, reporting, and proposal development. I also oversee HubSpot CRM strategy, configuration, implementation and automation. I lead user training and technical support, integrate external systems, and implement AI-powered solutions to improve efficiency, data integrity, and revenue growth.

As the Producer for AVL Expo, I orchestrate all aspects of event planning and execution, ensuring flawless logistics, effective budgeting, and exceptional satisfaction for exhibitors and attendees. I craft and execute dynamic marketing strategies across digital platforms, social media, and traditional channels to drive engagement and attract participants and sponsors. Collaborating closely with production teams, exhibitors, speakers, and stakeholders, I align the event’s vision with the organization's strategic goals. Post-event, I evaluate performance metrics and gather feedback to elevate future conferences while automating lead journeys to designated sales teams for proven ROI.

Executed digital marketing campaigns across various platforms including social media, email, and PPC to drive brand awareness and lead generation. Utilized SEO techniques to optimize website content and improve organic search rankings. Managed marketing analytics and reported on campaign performance using tools such as Google Analytics, HubSpot, Mailchimp and Hootsuite. Collaborated with cross-functional teams to develop and implement digital strategies aligned with business goals, ensuring continuous improvement through A/B testing and data-driven insights. Designed and developed event strategies and campaigns. Implemented lead generation funnels and automations. Created and edited photo/video content.

Managed end-to-end e-commerce operations, facilitated website management and design, digital marketing campaigns, and conversion rate optimization to drive online sales growth. Utilized data analytics and customer insights to refine strategies and enhance user experience, achieving revenue targets and improving ROI.

Sourced, negotiated, and procured outdoor products while maintaining optimal inventory levels and maximizing profitability across two stores. Utilized market analysis, trend forecasting, and vendor relations to drive assortment planning and ensure alignment with sales targets. Implemented strategic pricing and promotional strategies to enhance product visibility and drive sales growth in a competitive retail environment. Launched, maintained and operated the company’s first ecommerce website, allowing for future growth into competitive markets. Managed social media presence, events, advertising and partnerships with local organizations.